Events

Ndg airstream
activation

Nescafé Dolce Gusto offered guests with an immersive contemporary coffee culture experience with the release of a unique artisanal coffee range of coffee-inspired mocktail drinks. 

Nescafé setup a cool Airstream at the prime location of JBR, which allowed Chef du Mission, Giovanni Depergola and his team of trained contemporary coffee baristas, the opportunity to engage, educate and delight the guests with not only great drinks and service, but also share key insights into the creation of the drink’s menu and how modern coffee artisans, are exploring the fusion of traditional coffee flavours with regionally inspired ingredients. Nescafé also sold their coffee capsule boxes and machines during the activation.

Key Deliverables